The energy sector has undergone a continuous cycle of change that has allowed it to adapt throughout history to the consumption needs of society. Each adaption entails highly complex challenges that are handled by technology.

Energy is the engine of economic growth

The story of how society's living standards have improved is also the story of how the improvement in the quantity of energy accessible per person has increased. Energy-accessible and energy-distributed nations have experienced increased prosperity and more equitable living conditions.

Nature contains far more energy than mankind needs, but making that energy fit for use is both the big challenge and the ultimate aim. To that goal, we have invested a tremendous amount of resources in learning how to do so, reshaping society in the process.

Although the first two industrial revolutions were more disruptive in terms of energy generation. The third has been more defined in how we consume energy and its availability changing, even more, its impact on society which is reflected in the amount of energy consumed in the world.

We are now at the beginning of the fourth industrial revolution, that of artificial intelligence. We will witness an even more significant shift in our society's paradigm, in the way we work, communicate, and obtain goods and services. In the third and fourth industrial revolutions, we can observe the decisive contribution of information technologies to achieve these changes.


Over the future decades, the availability of energy will be influenced by factors such as population growth, the switch to new, cleaner kinds of energy and the profound social changes that this entails, the technological advancement of civilization, and geopolitics.

Joseba Martínez-Amutio, Account Manager — Avalon

Energy companies need to optimize their management if they want to survive

With the help of a few instances, we can sum up the major global difficulties facing the energy sector in broad working groups as follows:

  • Identification of new sources of energy generation: nuclear fusion, extending its use to geothermal energy, new generating models for wind and photovoltaic energy, and biofuels.
  • Improvement of existing energy generation sources: oil extraction, heavy oil wells exploitation; windmills; more efficient solar panels, with new components and physical architecture.
  • Transport: Electricity distribution and fuel transport.
  • Marketing: customization of the offer, consumption analysis, and demand management.
  • Energy Transition: adapt energy consumption to changes in the model of generation, transport, and consumption of energy. For example, the change of energy generation sources.

In addition, energy companies must compete by optimizing their management. A few examples can be mentioned:

  • Business processes.
  • Know Your Customer
  • Forecast electricity demand.
  • Asset maintenance.
  • Customized offers.
  • Continuous improvement of the performance of energy generation and transport facilities.
  • Research into new technologies and sources of energy generation.

The role of information technologies

Through technical advancements including the utilization of new materials, information technology, and R&D, these difficulties have been overcome. However, the quantity of energy accessible per person is now being constrained by the rapid rise of the global population, increasing the cost of energy.

In order to be globally competitive, energy companies must continuously improve their information systems and ensure optimized business processes as well as secure data transmission and storage.

We are sure, as always, that technological developments will allow us to balance supply and demand, however, the problem is significantly more complicated at this time given the population evolution and the current state of the available energy generation sources.

Digital is Human

Avalon Energy

We are experts in the entire energy lifecycle — generation, transport, and trading — as well as in the information systems involved and in the energy transition.

At Avalon, we have always considered energy as a priority sector in our service offering strategy.

We offer consultancy services on energy transition, decarbonization, second and third-generation fuels, biofuels, legal and regulatory consultancy to adapt resources and business processes, technological observatories, and even the development of a 100 kWh vertical axis windmill.

We are experts in the entire lifecycle of information systems development to address the challenges faced by energy companies and government oversight of the energy sector: competition monitoring, and regulatory compliance.

Our business model is based on collaborating with our clients in the digital transition in a completely personalized way.

We are confident that we will witness the greatest change ever in how we consume energy and this implies a very profound approach to business processes, both productive and commercial.

Our more than 15 years of expertise in this industry enables us to provide an optimal service offering to assist our customers in making a successful digital transformation.

Some of our clients in the Energy Sector

  • Iberdrola
  • Ministry of Industry, Commerce and Tourism
  • Endesa